High footfall locations like malls, train and bus stations, airports, stadiums and plazas have always been contended by advertising agencies and advertisers because of the large visibility they can have to potential customers.
it against competitors become extremely important in these strategic areas.
Starting from static paper billboards first to electronic and lightened billboards later, today monitors hong kong advertisements and LED screens are finding a larger diffusion in the advertising spaces, due to technology diffusion and costs reductions.
Multimedia ads such as video ads are much more emotional and attractive for people than any other kind of image or text message, especially when shown to in such competitive areas.
Nowadays this is possible thanks to the diffusion of Full Color LED Displays (both on outdoor and indoor environments) using RGB LED or the new 3 in 1 SMD LEDs. Quality of images and video is now guaranteed.
These new LEDs provide high brightness and contrast together with lower energy consumption and can be imbedded into water-resistant structures.
The increasing expansion of the Internet and mobile broadband networks (eg 3G/4G/LTE) also allows us to control systems and upgrade advertising messages remotely without the need to have a wired connection. In addition to complete remote management, the screens can show real time feeds such as news and weather, etc. With all these features, combined with a more accessible cost and short payback time, certainly over the next few years you will see an increasing use of LED screens in out of home advertising.
LED screens & billboards are today extremely flexible and able to fit different way of use, environments and situations: they can be modular, adjustable in a portrait or landscape mode and fit different custom cases including trucks, van and wagons, in a very large size range.
Thanks to these trends, features and capabilities together with a continue cost reduction (today can be included in the budget of medium stores) LED Displays will for sure find a larger space on outdoor and indoor advertising.
Top advertising agencies and companies in UK, USA, Hong Kong, Netherlands, Emirates, Switzerland, Germany, France, Spain, Ireland, Norway, Iraq and south Africa are dealing with this new generation of displays able to enhance multimedia content and to create much more impactful and emotive messages to the target audience.